Definition Of Marketing Marketing Essay - 3900 Words

Question: 1.1 a) Definition of Marketing: Marketing is defined as an action, promotion and selling product and service including research and advertising is called marketing. And it’s converting wants into needs; it’s communicating the value of a product, service or brand to customers for the purpose of promoting selling the product, service or brand. The main purpose of marketing is increasing the number of sales. (Wikipedia, 2015) 4Ps’: Product: In marketing area, what are the customer wants and needs? How much value of the product could provide to customer. Some more items that we need to provide to customer that we haven’t done before. What do the competitors do at this part? Place: Where do the buyers want to buy the products? Where is the place that suitable for the company to establish their shops? And they can get the good profit if they establish on there. Where do the competitors established? Price: How much money should be priced for the product? What’s the value of the product? Is that worthy for customer to purchase? What do the competitors do for this? So how to setting it. Promotion: How to reach the goal by advertising, what do the competitors done it? Analyze the seasonality of the market carefully. Make customer interested about that. Diagram: (Google Image, 2015) Definition of Marketing Research: The Marketing Research is the process between Marketer and the consumer, customer, user. The intent of marketer is get the information about the needsShow MoreRelatedDefinition Of Marketing : Marketing Essay3135 Words   |  13 Pages Unit Standard – 7455 Name – Gurpreet Bhatia Student Id – ND14414 Email Id – gurpreetbhatia0009@yahoo.co.nz Task 1 1.1 Definition of Marketing – Marketing can be defined as the process of converting wants into needs. In other words it can be defined as the process of selling products or services to the customers by an organisation. 4 P’S of Marketing 1. Product – Product can be defined as the goods or services which is made to fulfil customer’s demands and needs. While making the product companyRead MoreDefinition Of Marketing : Marketing Essay9454 Words   |  38 PagesContents TASK 1 1 Task 2 5 Task 3 7 TASK 1 1.1 Definition of marketing: - marketing is defined as action of company any promotion and selling their product, service including research and advertising is called marketing. Company can buy and selling their product all that is marketing. (www.businessdictionary.co.nz, 2015) 4 p’s of marketing. 1. Product: - Customer can buy something that they want for full fill their need. Customer should satisfyRead MoreDefinition Of Marketing : Marketing Essay3148 Words   |  13 Pages Unit Standard – 7455 Name – Gurpreet Bhatia Student Id – ND14414 Email Id – gurpreetbhatia0009@yahoo.co.nz Task 1 1.1 Definition of Marketing – Marketing can be defined as the process of converting wants into needs. In other words it can be defined as the process of selling products or services to the customers by an organisation. 4 P’S of Marketing 1. Product – Product can be defined as the goods or services which is made to fulfil customer’s demands and needs. While making the productRead MoreDefinition Of Marketing : Marketing Essay4186 Words   |  17 PagesDefinition of marketing: Marketing is something which every organization does to place their product or service in the hands of potential customers. It includes diverse disciplines, public relations, pricing, packaging and distribution. 4 p’s of marketing: Products: The products play a vital role in marketing. They analyze the wants of the customers and offering them a product. They are also set the size of the product color of the product and other things. They are also considering about theRead MoreMarketing : Definition Of Marketing Essay2139 Words   |  9 Pages Name Gursimran deep Singh Student ID- ND15164 Define marketing Marketing is the activity, set of organisations, and processes for producing, communicating, delivering, and exchanging contributions that have value for customers, clients, partners, and society at large. And this is management process through which goods and services move from concept to the customers. The 4Ps are: Price: Its mentions to the value that is put for a productRead MoreDefinition Of Marketing : Marketing Essay3142 Words   |  13 PagesDefinition of marketing: Marketing is based on the thinking about the business in terms of the needs of customers and satisfaction. Marketing is different from selling because Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. The main purpose of the marketing is to increase the sales of the products and getting more profit for the company. 4P’s of marketing: ProductRead MoreDefinition Of Definitions Of Marketing1471 Words   |  6 Pagesny definitions of marketing. Marketing can be summarised as a process by which a product or service is presented and promoted to potential customers. Customer value also has many definitions. The simplest form of customer value is defined as being what customers get from buying the product and the functional use of the product versus what they pay, resulting in an attitude toward, or an emotional connection with the product. There are four types of customer value which are functional/instrumentalRead MoreMarketing Definition1002 Words   |  5 PagesMarketing definition Every company depends on an efficient marketing program to fulfill customers needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing orRead MoreDefinition Of Marketing And Marketing Strategy Essay3526 Words   |  15 PagesDefinition of marketing? It s is a process in which wants changes into needs. The activities of an organization connected with purchasing and offering an items or administration. The marketing process is having direct connection with communication and requirements and the actual goal of marketing is to expand the sales of the company’s product as well as the Company’s profit. In the terms of marketing, there are some of key points which are connected with the marketing such as target market, marketRead MoreMarketing Definition and Importance1431 Words   |  6 PagesMarketing Definition and Importance Marketing Definition and Importance The world of marketing is very diverse and can be defined and applied in many different ways. One person might be asked to give a definition of marketing and give a totally different definition than another person. Marketing importance to an organization can be different from one to the other depending on product line and ways in which the organization markets the product. In today’s paper one will look at two different definitions

The Independent Variables Of Black Population - 1206 Words

Independent variables Black population was included to the study in order to observe to what extent race (Blacks) is related to outcome variables (violent, property, and Part 2 arrests). We hypothesized that Blacks are disproportionately arrested than Whites. Along with the Black population, we included the population of each block group to standardize their racial compositions. Studies suggest that there is a reciprocal relationship between the number of arrests and the number of crime in a given area. For this reason, the police more likely to patrol in those areas based on the principles of hot spot policing as discussed above. In order to capture this conception/construct, we employed three proxy variables. The first one is the block†¦show more content†¦At the neighborhood level, we used three variables. The first variable is the number of liquor stores in neighborhoods. A growing body of literature suggests that concentration of liquor stores is related to crime and arrest counts (Conrow, Aldstadt, Mendoza, 2015; Gorman, Speer, Gruenewald, Labouvie, 2015; Lipton et al., 2013; White, Gainey, Triplett, 2012; Zhu, Gorman, Horel, 2004). The second variable is the percent vacant houses in neighborhoods. Studies suggest that high number of vacant houses is a robust indicator of neighborhood deterioration (Hannon Cuddy, 2006; Spelman, 1993). The se areas cause criminals to gather around for certain criminal purposes (i.e., drug use, selling, burglary) that foster deviant behavior (Hannon Cuddy, 2006; Newman, 1972). TABLE 2 IS ABOUT HERE The last variable is the neighborhood level concentrated disadvantage which includes four different neighborhood level indicators: percent female headed households , percent rental properties , percent violent crimes , and percent households living under poverty line . Since these variables are highly correlated with each other, we created a measure of â€Å"concentrated disadvantage† by merging them with the function of factor analysis of SPSS 21. TABLE 3 IS ABOUT HERE As presented in Table 3, merging these three variables under one factor is statistically confirmed by the results of the factor analysis. The acceptable value forShow MoreRelatedVariance Is A Statistical Method Used For Test Differences Between Two Or More Independent Groups?1023 Words   |  5 Pagesgroups to make inferences about the population means. The one-way ANOVA, two kinds of variables: independent and dependent. Also, the one-way ANOVA is used to determine whether there are any statistically significant differences between the means of three or more independent unrelated groups. As previously mentioned, the one-way ANOVA compares the means of two or more independent groups to determine whether there is statistical evidence that the associated population means are significantly differentRead MoreThe Relationship Between A Ball And A Harsh Place : A Study Of Black Male Community College Student Athletes And Academic1346 Words   |  6 Pagesplace: A study of Black Male Community College Student-Athletes and Academic Progress, by Horton, Horton, Jr, research was conducted about how black male community college student athletes and the relationship between their ability to do well in school, compared to other non-student athletes. In this article, I will be discussing the different parts of the research process that is used throughout the reading. In the following, I will be discussing; the research question, variables, review of literatureRead MorePeppered Moth Lab Report757 Words   |  5 PagesPeppered Moth: Lab Report Data Table 1: LIGHT colored background Trial # # Black Moths Remaining # White Moths Remaining 1 15 15 2 13 17 3 10 20 4 10 20 5 9 21 Graph 1:LIGHT colored backround Data Table 2: INTERMEDIATE background Trial # # Black Moths Remaining # White Moths Remaining 1 15 15 2 20 10 3 20 10 4 22 8 5 25 5 Graph 2:INTERMEDIATE background Data Table 3: DARK colored background Trial # # Black Moths Remaining # White Moths Remaining 1 15 15 2 20 10 3 21 9 4 23 7 5Read MoreThe Relationship Between Bivariate Correlations And Linear Regression Are Common Methods Of Estimating Association Between Variables, Linear Trend, And1440 Words   |  6 Pages Hiemer, 2009); however, authors have stated that future research will benefit from tests of statistical significance (Lauristen Hiemer, 2009). Bivariate correlations and linear regression are common methods of estimating association between variables, linear trend (slope), and statistical significance in time series data (Baumer Lauristen, 2010; Hashima Finkelhor, 1999; Lauristen, Rezey Heimer, 2013). The many caveats associated with time series data, trend analysis, and linear regressionRead MoreIq And Delinquency : The Differential Detection Hypothesis Essay1661 Words   |  7 Pagesresearch being conducted in both the previous study and the current study is quantitative and qualitative. The researchers measure numeral amounts (IQ scores) and how they relate to other variables (delinquency) in addition to measuring non-numeral factors (delinquency characteristics) and how they relate to other variables (IQ scores). 2. Discuss the sample. What was the sampling method used? How was the sample selected? What is the sample size? Is the size adequate? How do size and method of selectionRead MoreAnalysis Of The American Community Survey1580 Words   |  7 PagesFrom this research, I’m seeking to claim that the response variable of personal income is influenced by seven explanatory variables; college education, population, unemployment rate, poverty rate and race (share_white, share_black and share_hispanic). In this study, the data analysis has showed a statistical significance on personal income affected by poverty rate and college education of the police victims. The analysis shows population, unemployment rate and race as inconclusive. IntroductionRead MoreThe Violence Among The Black Community And Test One Theory1161 Words   |  5 Pagesthey found that violent behaviors are more common among the African American culture make this study significant. Therefore the researchers are looking to examine the beliefs in violence among the black community and test one the theory of Wolfgang and Ferracuti that violent values are high within the black subculture. Literature Review Before the researchers were able to conduct their research problem, they had study what was already known about the problem and what others in the past have done toRead MoreEarly Intervention And Care Prevention1025 Words   |  5 Pagesaffliction among children results in the loss of over 51 million school hours each year (U.S. Department of Health and Human Services, 2000). Absence of timely dental visit can result in increased occurrence of oral disease among high-caries risk population (Finlayson, 2014). Early preventive care can reduce extreme disease experiences, disease progression, and average dental related costs (Powell 1998, Savage 2004). Moreover, delay in dental care can result in complications like infection, abscessRead MoreResearch Design : Experimental Results From High-Fidelity Laboratory Simulations?1493 Words   |  6 Pages These are 3 criteria for causality: †¢ Relationships/Correlation: this states that when the independent variable changes, the dependent variable must change as well †¢ Temporal order: this states that change in the independent variable must occur before change in the dependent variable †¢ Non-Spuriousness: this states that some 3rd factor cannot cause change in the independent variable or dependent variable In this particular experiment the criteria for causality were met. When looking at the researchRead MoreThe Patient Population Of Interest Essay1459 Words   |  6 Pagesto conduct the study with the patient population of interest was secured from the administrator of the health center. Data was collected from January 5th, 2017 to March 5th, 2017. Patients in the waiting room were handed flyer invitation to participate by the researcher, who goes over the contents individually with prospective participants to determine eligibility for the study based on the criteria. The flyer explains the purpose of the study, the population of interest, including how to participate

Peptides and Their Use in Peptide Synthesis free essay sample

Other advantages arise from the stability of a mino acid or peptide esters a s free bases, particularly in allowing their storage and use as such. Comparative stabilities to ethyl esters are reported in s everal examples. T h e synthesis of several t-butyl peptides is reported a s well a s selective removal of this ester group or of amine-protecting groups when both are present. I n recent years naturally occurring peptides with high biological activities in such diverse fields as antibiotics, bacterial growth factors, hormones, smooth muscle stimulants and pain-producing subs tances have been isolated. Synthesis of such peptides has not kept up with structure determination largely because present methods are time-consuming and frequently give poor yields. 2 As p art of an investigation of synthetic methods, the work reported here was directed toward improvements of carboxyl-protecting groups. I t h as been found that t-butyl esters of amino acids and peptides have advantages over the customarily used methyl and ethyl esters. We will write a custom essay sample on Peptides and Their Use in Peptide Synthesis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Specifically, they are much more stable as the free bases to self-condensation reactions (Table IV) and thus may usually be stored and used as such. This avoids the customary neutralization of hydrohalide alts with bases such as t riethylamine during a peptide synthesis, a complicating procedure which adds to the danger of racemization in sensitive cases a s ell. Â  P erhaps more important, the many side reactions of saponification of peptide csters2 can be avoided since the t-butyl group is readily removed by acid catalysis under mild conditions. In comparison to benzyl esters, t-butyl esters are much more readily removed by acid catalysis and are not affected by hydrogenation in the presence of palladium or platinum. T wo general procedures for the synthesis of a mino acid and peptide t-butyl esters have been nvestigated. I n b oth an amine-protecting group which was subsequently removed was used. In spite of the extra steps necessary it seems likely that the utility of t-butyl esters will make this worth while. T he first method entailed the reaction of silver salts of acylamino acids or acylpeptides with t-butyl iodide (example 1 in Experimental and Table I ). Although this is straightforward, the second method is simpler, gives better yields and is preferable for large-scale reactions. In the latter, acylamino acids or acylpeptides were treated with a large excess of isobutylene in the presence of sulfuric cid or p-toluenesulfonic acid as catalyst. The products were isolated by treatment with aqueous alkali (example 2 a nd Table I). The preferred amine-protecting group in this investigation was benzyloxycarbonyl (carbobenzoxy) but others were used (see experimental). T he benzyloxycarbonyl group was removed by hydrogenation and phosphite salts were prepared for purification and characterization. Since phosphorous acid is weak, danger of cleavage of t he t-butyl group was avoided (example 3 and Table 11). I n some cases, phosphite salts were not isolated, but were converted to the free bases (example 4 a nd Table 111). Several peptides were synthesized from amino acid t-butyl esters by the tetraethyl pyrophosphite, dicyclohexylcarbodiimide5and p-nitrophenyl ester6 procedures. Since commonly used amine-protecting groups have varying degrees of sensitivity to removal by acids, selective or simultaneous removal with t-butyl esters is possible. Thus refluxing with p-toluenesulfonic acid in benzene was used to remove selectively t-butyl esters in the presence of benzyloxycarbonyl or trifluoroacetyl groups (examples 6 a nd SB). A stronger acid, hydrogen bromide in glacial acetic acid, does not affect phthaloyl groups example 11) o r trifluoroacetyl g roups a t 10’ (example SA), but it will simultaneously remove benzyloxycarbonyl or t-butyloxycarbonyl groups along with t-butyl esters (example 15). T he trifluoroacetyl group c an be selectively removed from trifluoroacetylpeptide t-butyl esters ( 1) Presented in part a t the 133rd Meeting of t he American Chemical Society a t San Francisco, Calif. , April, 1 958. D uring preparation of t his manuscript, a brief note o n a mino acid 1-butyl esters appeared (R. . R oeske, C hetnislry I ndustry, S ept. 5 , 1 959). W ( 2) F or a recent review see h l. G oodman and G.

VoIP at Butler University free essay sample

Butler University identified weaknesses in the existing campus communication systems. Chief Information Office (CIO) Scott Kincaid’s identified the need to upgrade or replace the Centrex system as Butler student enrollment and administrative data communication needs had outgrown its usefulness. Arguments for the Centrex system were that users found the system reliability to be beneficial. Once employees have a system that meets their current needs, some are reluctant to go embrace the next step to enhancing job capabilities. The majority of students liked having campus provided email even though 92% had cell phones. Various problems were associated with the existing system but it was not without failure. For no other reason than advances in technology, the current analog system had become outdated and hard to customize. Moving lines was labor intensive with student and administrative shifts. Changes become labor intensive and difficult to perform because not only is the hardware difficult to repair, at a certain point the system will be so antiquated that it won’t be compatible with new vendor technology upgrades outside of Butler. We will write a custom essay sample on VoIP at Butler University or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A large amount of administrative time was spent reconciling the current billing system each month showing that again unnecessary labor was a hindrance to efficiency. Changes aren’t without risk and administrative staff viewed merging data and voice networks was viewed as risky. A major concern was regarding the voice quality of VoIP technology. The IT department also knew that network security risks were a concern addressing other data network risk concerns post 9/11. An efficient and flexible integrated emergency notification system was required to remedy this concern. Campus administration also feared virus attacks that commonly affected data networks. Unified communications is a term used to describe a system that integrates call and data communication applications that are interactive and collaborative with real-time and transactional capabilities. Butler hired the Dietrich Lockard Group, a telecommunications-consulting firm, to address the primary issues and needs of the university and to recommend a unified communications solution. To pinpoint the real needs of the university, Dietrich formed an advisory group comprised of administrative staff from a variety of departments around campus who required a high-level of data usage and accuracy from the system. Those departments were admissions, financial services, student life, facilities management, the libraries, and department faculty. The advisory group and technical staff were taught about VoIP and steps that can be taken to mitigate its risks. The strategic plan involving integrating these five goals: improve student communications, improve handling of callers, leverage new services to assist staff and improve training on these systems, remain competitive with other institutions regarding the level of student services offered, and to provide more immediate access to key Butler personnel. The options presented to Butler were to continue with the existing systems and make no changes. Many people find the system reliable. Another solutions would be to continue upgrading the existing system and equipment. Although expensive, IT staff was familiar with the system and, while difficult, upgrades were possible – at least in the near future. Along that line of thinking, an alternative is to continue with the existing system and integrate and independent VoIP for a few selected offices. This would allow Butler to make a small-scale technology change without compromising the entire communications network. The last and most expensive option is to acquire a new in-house PBX system for unified communications. The concern with this option is if Butler were to invest in a new PBX system would it have a limited life? With Dietrich’s guidance, Butler drafted an RFP and put the project out for bid. Vendor selection would be based on the an analysis of the variables effecting choices, the vendor’s ability meet the university’s needs as defined in the RFP, cost, availability of local support once the network was installed, and the vendor’s experience with new VoIP and other enterprise systems. A vendor was selected and a very aggressive implementation schedule was initiated. Staff and students found the changeover simple and the pilot program made training fun. The IT department described the changeover as the â€Å"week from hell†. Phone system registration was labor intensive when each needed to be registered manually. Other problems were malfunctioning equipment, the 2,000 additional phone numbers provided by SBC came up missing and required a 45-day window to fix the problem and food service and the bookstore didn’t have Ethernet wiring. The biggest problem was that department safety alarm wiring was not compatible with new VoIP and the old system needed to be recreated to make them work. My concern with the alarm system was based on 1970’s technology and should have been updated. I would consider the upgrade to be a wise decision on Butler’s choice. Analog systems are antiquated and had they not made the change now, it may have been more costly in the future. Technology integration with outside source such as telecommunications companies and software support for financial and accounting systems. Any department that required data sharing and collaboration, mixed media messaging was at an operational risk had the change-over not been implemented. By converging systems for a unified communication solution, Butler had taken the proactive approach. It wasn’t without unanticipated costs – a new IT staff position was created, and the unforeseen costs to the department alarm system and Ethernet cabling to food services and the bookstore were substantial. What Butler gained was collaborative applications, improved communications and convenience. Having a different call centers around campus, Butler could now examine call records and identify inefficacies within a specific area. The economy of improving these areas will be cost and improved university services. I believe Butler made the correct choice in moving forward with a new system. The only fault I found was in their not revamping the existing alarm system. The problems experienced during the changeover were minimal and solvable without reconstructing the plan. Again, a solid strategic and farsighted plan.